Your guide to Rotherine and the market.

In conversations with Saudi importers, distributors and manufacturers, the same pattern comes up: monitoring suppliers, shipments and regulations happens by hand — through email, WhatsApp and phone calls — rather than through a system that's watching continuously. By the time someone notices a delay or a price change, it's often already affecting the business.

Most businesses we've spoken with already run an ERP or inventory system, but still rely on email, WhatsApp and phone calls to track what's happening with suppliers and shipments. That means the same information has to be checked in multiple places before a decision can be made — which costs time and increases the chance something gets missed.

Based on what we've heard from importers, distributors and manufacturers, the most useful things to track are supplier reliability over time, shipment and customs status, regulatory changes that affect your product category, and commodity or market price movements. Rotherine brings these together against your actual suppliers and shipments, instead of requiring you to track each one separately.

Rotherine connects your suppliers, shipments and contracts with the external events that affect them — like port delays, regulatory changes and supplier disruptions — so you can act before a small issue becomes a costly one.

Saudi businesses that import, distribute, trade, retail or manufacture physical goods — importers, wholesalers, retailers, manufacturers, cafés, restaurants and family businesses — and manage suppliers or shipments without a dedicated risk team. We're starting in Saudi Arabia, with GCC expansion planned for later.

V1 focuses on the core: supplier tracking, shipment visibility, contract and purchase order management, and disruption monitoring relevant to your operations. Some capabilities shown on this site are part of our longer-term roadmap and will roll out after V1.

Join the waitlist with a few details about your business and shipping volume. We'll reach out by email when early access opens — there's no commitment and no cost to join.

Yes. The platform is fully bilingual with a native right-to-left Arabic interface, not a translated afterthought.

Pricing for V1 hasn't been finalised. Waitlist members will be the first to know when plans are announced.